Fitness + Health + Wisdom + Wealth

Gymnazo: Michael Hughes

Guest: Michael Hughes

Release Date: 10/24/2022

Welcome to Trulyfit the online fitness marketplace connecting pros and clients through unique fitness business software.

Steve Washuta:  Welcome to Trulyfit. Welcome to the Trulyfit Podcast where we interview experts in fitness and health to expand our wisdom and wealth. I am your host, Steven Washuta, co-founder of Trulyfit and author of Fitness Business 101.

On today’s podcast I have on Michael Hughes. He is the founder and the co-owner of gym NASM. You can find him at 3d underscore athlete on Instagram. Michael is going to go into what exactly gymnasts do is the ideologies behind not only the business model but his ideology specifically behind fitness and health and how they go about, you know, a more movement science based approach.

He has a degree in kinesiology zillion certifications, everything from TPI to his own multi dimensional movement coach certification to massage practitioner precision nutrition coach, you name it, he has it. He’s a very good direct trainer, right? He understands the body. He’s like an anatomical sleuth is what I call it, but also throughout his career. He developed all those other skill sets, the business mindset, the client relations mindset.

So he wears all of those hats so well. And that’s why he has great insights, as you’ll hear in this podcast. So it was a pleasure to talk with Michael, we both have the same also ideology behind I’ve said this quote before the Plutarch quote, the mind is not a vessel to be filled, but a fire to be kindled. Not everything needs to fit into a box, we don’t need to teach everyone one particular way to go about something with very stringent ideologies and rules.

We need to have generalized principles and let people figure it out on their own, as long as we’re coming to the same major conclusions that we need to move. We need to get people healthier, we need to make sure we’re avoiding pain and injury prevention, long term health and wellness, that there’s more than one way to do these things.

And to not have, you know, models in which people are so stringent, but it was a great conversation. I’m also going to be a Michaels podcast and gymnastic podcast. With no further ado, here is Michael Hughes and I talking everything fitness. Michael, thank you so much for joining the Trulyfit podcast, why don’t you give my listeners in the audience the background on who you are and what you do in the health and fitness industry?

Michael Hughes: Honestly, thanks. So my my whole story started in eighth grade, where I knew at that point that I wanted to be a physical therapist, like I was set, I felt fortunate and then also a little bit kind of worried that I knew what I wanted to do so young, because it drove me on a path that unfortunately, and very fortunately, I never got to. So bodybuilding was my thing. In junior high, I was that kid who just spent that amount of time in the YMCA gym, just doing what I do, did and Arnold Schwarzenegger was my hero.

And, you know, I’m not alone in that process. And learning what it did it to help other people got where I got, even though it’s literally copying the workouts from the book still gave me the sense like, wow, this is what I really want to do. I want to help people with movement. I didn’t know his movement then. But it was, you know, just the sense of self confidence is what it came down to be, and how it related to sport and football at that particular time. Well, through school, I really learned that I am not a sit in a desk in a row kind of learner.

And that’s really unfortunate. Because to get into grad school you need to be and the number on that page is way more important than your ability to absorb it learning and apply it in a biomechanically sound way. And so, physical therapy school never happened. And that is the biggest blessing it’s ever happened in my entire life because I knew what I wanted to do, and I didn’t let that stop me. So I found alternative ways to educate myself fellowships, other trainers, other mentors who were bucking the system per se truly actually.

And so I don’t care who you are, if you want to learn how the body truly works in applied space, I’m gonna teach it to you. And I gotta give a lot of mentors some serious credit, old and new but you know, the great Institute Gary great Dave Tiberio huge thinkers, innovative thinkers started back in the 70s No one really knows about them and but they’re amazing the intelligent people and even to the current day of the David wax and David Reich himself just how he thinks removing people think Bosu ball but you know, beyond that just amazingly applicable person.

So those who kind of came together paperwork later in life to form this group training, personal training semi private training ecosystem called gym nozzle, which means discipline it means to train in the Greek root word. That gymnasium comes from Jim muscle. That’s kind of I thought it was a really cool cool vibe.

What we do and what I do is we essentially fill the gap between fitness and medical in our space So I’m in our physical brick and mortar built building. And our job is to collectively grab trainers and say, how do we be the trainer that can do the performance end, but also going to be the physical therapist in thought and action that can actually solve movement pain for our clients.

That’s what we do. It’s we’ve done it for a decade, and we’ve had our nose to the grindstone and we kind of just looked up a little while back and said, Well, everyone has to be doing this. We were wrong. So we said, gosh, we have to fill that that gap now in the educational piece.

So we found a Janaza. Edu, which takes the intelligence of biomechanics and puts it into a system of operations that coaches can now implement to create a sustainable career, that, well finit fills that opportunity for them to be just not a hobby job, but an actual practitioner of movement. And that’s where I believe, you know, we come into a great mix of how do they do that? Education is one thing. But the application is where, where I think we really shine

Steve Washuta: the best brands and the best businesses, at least, that I’ve come across, or people who somehow, like you said, were bucking the status quo or trends. And they learned from a bunch of different people and saw things from different avenues, and kind of put all the pieces together to say, what is missing? What did I learn from here that was missing from there?

And how do I put this all together to build a proper business instead of just following along that educational trail where everyone’s learning the same thing, and you’re stuck in a box, and you have to go about it a particular way. So I love that that’s kind of how your story evolve. And I’m not surprised because that’s typically what you hear from business owners who are able to put together a fantastic business model like yours.

So talk a little bit about, you know, you talked about the ideology behind gymnasts, so but is there like a corrective exercise sort of certification training? Are you training personally, all of the trainers that come in there about your ideology before they’re hopping in with clients?

Michael Hughes: That’s great. So yeah, this kind of corrective exercise focus is, is what really takes our brand and really niches it. Again, we still do training and conditioning. That’s, that’s, you know, that’s part of, of what we do, but how we do it is really, every person who walks in through any single fitness door has a movement dysfunction as part of their, their path, it’s just the way it is, we’re all dominant on one side or another side.

We take the into heavy consideration from session number one. The focus at NRA and kind of what we do as a trainer base is that a trainer who needs to come in here. The trainer’s that we want to coach and guide and mentor need to be one thing and one thing only amazingly awesome people that understand how to treat people.

Well. That is the only prerequisite that you need. And unfortunately, you have amazingly brilliant people in this space that no one wants to spend any time with. Yeah, and that’s tough. That’s tough when our industry is, you know, really think about the physical therapists, chiropractors, the PhDs, the Osteopath, all these physicians that have amazing knowledge. But it doesn’t really matter. Because it’s a, it’s a, it’s a person to person business.

We need to motivate more than any anything else. Since that’s the barrier of entry, motivation, and then what’s the top of it, it’s education, it’s knowledge. What we do is we therefore provide the knowledge that we’ve been giving, and how we look at this is the matrix of the body. And what I mean by matrix is the is the constant bubble of movement potential. If we’re in this bubble, my hand can reach this far this way, and that far that way, and that far that way, and take my feet and do the same thing.

I’m just reaching in all different directions for those who are just listening to this is like what is our movement capacity. And all joints have three degrees of movement, three primary for the back, side, side spin, spin, every single muscle tissue, and therefore fascial tissue has the same capacity. Yet, and I’m speaking right to the crowd here or to the choir here is that certifications don’t teach us that even my Bachelor’s of exercise science says it in page one, but then the rest of our labs didn’t even focus. It’s like what didn’t even exist.

So if we can do that, from the performance side, fitness side, and then from the rehab side or the or the restoration side, and put those two things together, and we teach coaches that that’s where that magic piece is. So every coach who comes in, we actually don’t want them to that educated because they’re going to have to essentially unlearn what they’ve learned. The further to end of that rabbit hole of traditional movement, the harder it is Take them out of it, especially if they have a lot of money tied to it.

I think that’s what we see a lot of with our certifications, and not to go into your realm too soon, but I just can’t not do that is that’s how we really want to think about it. That’s in that now we teach coaches. This is not necessarily what to think, how to think. And it’s really principle based thinking. And it’s really think, okay, from those principles that are undeniable, no coach would ever deny the fact that gravity pushes us down, the ground pushes us back.

No one would deny that our joints have three planes of motion available to them, some more than others, some some joints more than others. It’s all part of the book, it’s page, page one, but how do you actually apply it in fitness and in in rehab space. And that’s what our entire methodology now is all about is sharing this with other people, because it unlocks the potential as we believe, as a movement practitioner.

Steve Washuta: There’s an arc to a personal training career that I talked about, it’s typically you know, you get your first certification, you’re super happy. Within, who knows, maybe a year, maybe two, you cling to an ideology. You learned something that you didn’t know you get excited about it.

This is probably in other professions as well. And you start clinging to an ideology, whatever that is, you have to Olympic weightlifting, when you have to focus on bodyweight movements only. You have to you have to you have to and it’s very targeted and pigeon holed. As you start to you eventually get some information that conflicts with that ideology. Then you have to sort of avoid cognitive dissonance, and then you learn that, okay, well, maybe there’s more than one way to do something.

By the time you’re, you know, 1015 years into working with people in a one on one fashion, you understand that it’s not, there’s not just one way to do things, right. This is about consistency, and adherence and movement. And you don’t just have to pick something. And I like that you guys teach that, from the outset, to your trainers is that we’re teaching you how to think we’re not teaching that there is only one way, of course, there are principles or scientific principles that we have to fuse with this.

But ultimately, you’re going to learn your journey by working one on one with clients and seeing what works and what doesn’t through proper movement patterns. And through these exercises, and then you know, it’s a little trial and error, you’ll take some check some boxes that work, and you’ll check some boxes that don’t and you’ll move forward and progress. Yeah, and

Michael Hughes: that’s really what it seems thinks it comes down to is that the trainer is lacking the ability, not the not the want, but the skills to problem solve. Your true well, I’m talking about true engineering, biomechanical problem solving, we do a good job of really trying to in real time problem solving for their emotional and motivational cues, in the sense in the industry, they’ve done a pretty good job with that, you know, to actually solve how do I motivate somebody, and all the boutique franchise fitnesses are doing a great job with that.

However, it’s it’s not even close to enough. So if we can teach again, like I said, you know, the problem solving and then really the, the ability for someone to say, how do I keep this client moving in a growth potential for life? That one question, and they look at, you know, the the Olympic lifting, or they look at the Animal Flow, if they look at, you know, the spins class, they realize that they’re all limited.

They’re all good, super good, but they just don’t have that complete cycle to them. And that’s, again, that’s where it comes into, you have to you have to be a innovator of innovation in this space, because Animal Flow is amazing innovation, it really is. But in reality, it’s it’s it’s only going to serve some.

Steve Washuta:  Yeah, and you know, for the general population, understand, like you just said, just to sort of piggyback on that. All exercise is good exercise. Yeah, we’re really, we’re, we’re just in the hyper focused, you know, fitness world where we want to perfect things, and we want to make things better than they can be.

And we want to make sure that clients are getting the most out of everything. We’re not saying that you that you’re doing it wrong, if you decide that you’re going to spin class on a Monday and bar class on a Tuesday and Olympic weightlifting on a Wednesday. But there are better ways. It’s not that it’s a bad way. But there are better ways to look at your body and make sure that you’re moving properly for long term health and wellness and for injury prevention.

Michael Hughes: Yeah, truly,

Steve Washuta: so and a podcast that you have recently, which you can talk about towards the end here. But you you had a technology component to all of this that was tied to this specifically, Can you unpack what that was? Exactly?

Michael Hughes:  Yeah. So, you know, we all think in this day and age of, you know, technology is computer based. It’s hardware, it’s circuit breakers, circuit systems, excuse me. You know, it’s AI, it’s, you know that, and that’s all true, but that’s not what technology really means. Technology in our industry is is adding a new way of thinking a new dimension of thinking.

And, you know, for us to unpack, let’s say, the term the kinematic chain, or biomechanical chain reaction, this industry in fitness doesn’t really have that download, it doesn’t have that technology across the spectrum. It’s only in the in the sake of, oh, gosh, you have to be a physical therapist to be able to do that, or doesn’t have the ability that, you know, we can say that we should coach every client, how they want to be coached, not help us to trainer and our personality dictates towards others.

So we have these different avenues. And then even from the system side of things, like we probably shouldn’t be doing one on one training as our primary source of revenue, we need to be leveraging our time. So my private training, small group training. And another one is that we probably shouldn’t have a one size fits all.

Because that’s not what any sport has ever done in the history of time. Its biological base, or its skill base. But yet here we are in this industry giants, I’m trying to shove all these things into things that I sense aren’t sustainable for for the market. So there’s new technologies, right, essentially new technologies, a new way of thinking, a new application model.

And so if we, if we break away from like, a heart rate monitor is great technology for your gym? Yeah, sure, I can see that, or a wearable, Sure Great, even apps that track moods and things that good, good, good technologies. But let’s let’s break it down further than that. What about the technologies of our own thought processes.

And so that’s why I think this new dimension of training, they don’t have the technological downloads yet to really make the impact that I believe every trainer and therefore this industry can really have. And that’s really what it is to be quite frank with you. It’s knowledge. And we feel that it’s elusively put on this high pedestal that’s blocked by three years of living in a foreign town, and $100,000 of debt.

That’s what that’s what, that’s what we must do. We have to get into that school to make that happen. That’s simply what’s true, but it doesn’t have to be true. So we need to be able to access it. So what I really like to say is that we need to essentially upgrade or upgrade our iPhones, you know, we’re all living in this iPhone five, technology of training and conditioning, which is a good phone. I mean, don’t get me wrong, but we’re up to 14 Now, guys, you know, so it says we who don’t want to upgrade their ability to think more, again, more intuitively, to be quite frank with you, because we just we don’t have this whole body figured out yet.

We have a lot of it figured out. But also, again, back to that word of you know, we need to be able to problem solve what’s in front of us. And they, unfortunately, all the certifications out there that our corrective exercise based you they have they even word are still using old techniques or thinking that’s really based upon case studies, really based on medical journals, and really based on Pong, a bell curve of people, and a 300-person sample, which, unfortunately, we all know that every single body moves differently.

And we all have our own different movement patterns. So therefore it’s good, but it’s not good enough. And we have to be able to, again, absorb that and know what coach can teach us that to be quite frank with you, we have to be very selective on where we go to get that download. That’s my that’s my personal feeling on it. And it’s also what I found to be very true as we’ve grown our our skill set, because we have to be very cognizant of who we learn from, as you said, because it’s going to teach you a way of thinking and what to do, here’s the technique. It’s like, oh, wait a minute, maybe all techniques work.

It’s just how it’s implemented in that person. And I know that’s very kind of, you know, way up there. And the high clouds like Michael, give me an example. But the example is in the joints. How does that subtalar joint work? Does that hip really good, good hip really get good internal rotation? And how does it do that? Well, there’s 800, and something muscles in the in the body that all can move in three different planes of motion. So let’s do the math on that. Those are options.

Steve Washuta: Do you think that more oversight would help that? Do you think? Do you think it’s less oversight? What do you think is the sort of the the line or the barrier here that is not let allowing people to see that there was advancements here? Is it also that people just and this is a leading question, I guess, but the people get stuck in their ways from like a financial perspective. They go, I know enough, I’m making a living. Why do I Why do I have to keep sort of advancing and getting more continuing education here?

Michael Hughes: Yeah, this is I think what it comes down to is the consumer is the market is dictated by the consumer. Yeah, sure. There’s some apples and Tesla’s out there that are teaching the market what to do. And I believe that’s what we’re doing to in the movement space, but obviously we don’t have venture capitalist behind us in the market and CMBC to kind of promote us, right? So it’s not that kind of industry.

But essentially what it is, is that like, when we look at, when we look at, you know what’s going on, I really hoped COVID would regulate our industry. Gosh, I really hope to hope for it. And in California, where I’m from, we were essentially put as a non as a non essential business. I’m like, Are you kidding me, we are the preventative arm of the health sick care system. And we are actually health care.

And we’re putting as non essential and what happened was diving in and talking to those people who are high up in ERISA, which is the only close to regulating body that we have in this industry, which they’re not regulating, but they’re the closest thing we have is yet senators, Congress, people, etcetera, didn’t know how to control your industry. So therefore, if we can’t strip a license away from you, if we can strip a certification away from you, that bars you from doing your practice, therefore, you’re in the strip clubs and bars. Zone.

Yeah, that’s what we were. So I want regulation, I really do because it’s going to force people to say, I better get my act together. I don’t even care if it’s just from a safety perspective. I’m a massage practitioner, to like to be licensed in my county, I have to get a certain number of hours and pass a test. All it is is really safety, you know, are not going to hurt somebody are going to understand how the human body works at a general level. And I think in fitness, you we we really need that. Because if not, people can’t the consumer.

And here’s my major point that consumer cannot tell the difference between a Honda or a Tesla. Yeah. And there is a difference. There’s still cars still training, but the consumer can’t can’t determine that. So therefore, it’s all the same. But until they get their butt in their seat of that car, they Wow, they know the difference. So they have to walk into a gym, they also have to walk into a movement based practitioner to feel it. And we’re not. So that takes a long time. It takes a long time for that wave to start to crash.

Steve Washuta: Yeah, that’s a fantastic point. I asked this, I don’t have the answer. And I don’t have a good I don’t back either way. But I asked everyone who comes on the podcast, to give me their thoughts on the industry insofar as there being oversight or non oversight, should it just be this more sort of free market libertarian place? Should there be more government oversight, how I see it similar to you is, we do need some level of oversight just for that reasoning.

As far as like pricing is concerned and letting the general population understand who is actually accredited, and who can actually do this work and not do this work. It’s we owe it to them. So that there is not just an overnight training seminar that somebody you know, pops online, they pay $600.

Now they’re considered an expert in health and fitness. Then they go out, and they’re working with a 67 year old who has bilateral hip replacements, and they’re 21. And they’ve never even seen this before. Now they’re giving this person exercises, chances are they’re going to hurt set person, right, not help them. So I think it is important to have some sort of oversight. And, and fairly difficult oversight. I

think, you know, these whether it’s whether it’s testing or whether it’s continual, like upgrades in and in credentialing, and just like, you know, a physical therapist or any sort of even massage therapist may have, rather than the current standard, I get a certification every six months or two years, depends upon certification. I pay for a course, I learned something that might have nothing to do with anything, right.

So now they have like continuing education courses. It’s like, you know, teaching kickboxing classes, it’s like, okay, well, that’s great. But also like, is that allowing you to be a better personal trainer and understand the body more? Probably not? So it’s a tough question. I don’t know the answer. I don’t know if either of us are going to solve the problem today. But I do agree with you that having that higher level credentialing, in my opinion, is better than having no credentialing at all.

Michael Hughes: Yeah, I actually had a conversation with quite a few trainers. I was in New York City for a conference, and really talking to one who was it who was a mechanical engineer moving into this space. She’s like, my mechanical engineering is fun, but I really want to work with people. And I was chatting with her, I said, you know, this is what we’re going to do. And I said, this very, very absolute, like, this is what’s going to happen in this space.

We’re going to create a human engineer, a biomechanical human engineer that our job is to is to understand the body and how it exercises better than anyone else. And she looked at me, she says, that’s pretty cool. How’d you do that? I said, Well, you you tell me what makes you an engineer. And she said, that’s, well, a piece of paper. I said here, right. I said, Well, what made that piece of paper valuable since the school that was accredited to Give that piece of paper. There it is the accreditation process.

So if we want to do this, we have to convince a school and therefore that school system to accredit this new job. Because I have a Kinesiology degree, no job comes from that. Zero. Yeah, well, personal trainer, no, no, I could already be a personal trainer. Without that, you know. So we need to, we need to put that barrier up. Because again, we’re dealing with, we’re dealing with the biggest asset of anybody’s world, and it’s their body, their body. And yet we are in a system where it’s if it’s broken, then you fix it, versus let’s just not allow it to get broken.

So all the doctors I’ve talked to they get it, Michael, we’re in a, we’re in a reactive healthcare system, we need to be in a proactive system, all the doctors are teaching it and exercises the one thing that solves the vast majority of movement of health, sick care problem issues. So we need to be very good at it. Unfortunately, we’re running it, we’re saying, here’s a cool little environment, let’s just go work hard and burn calories and hope the biomechanical system doesn’t start to fail faster.

Steve Washuta:  And coming full circle from what you said before talking about how you guys want to be this sort of the connection between the health and medical and fitness worlds insofar as, you know, getting more of a personal training style to look like a physical therapy style and help people through pain. I think the problem is, is that when you have somebody. And I don’t, I’m not making fun of this. I’m just trying to think of one end of the spectrum.

Somebody who like teaches Zumba, let’s say. That person can’t be referred by a medical professional. Who, let’s say somebody walks into the doctor’s appointment, and they’re considered obese. And there have some movement based problems and they have back pain. The doctor can say, Okay, I’m gonna, I’m gonna write your prescription. Go to Zumba class, because that Zumba instructor doesn’t know enough about the body. They just know how to put on a performance. And they understand to how to put on a group, good group fitness class.

So we need something like a tiered structure, right? So we start from the start. We start from the medical, and then we go down to physical therapy. And then maybe underneath physical therapy is now sort of the gymnastic process. Where you have higher level trained people who understand the body a little bit more. And then they also could I don’t know, who knows, maybe one day take insurance. And then we have another tear underneath that, which is just certification, certification, fitness, and group class fitness.

Michael Hughes: Yeah, just like how most people understand different marketeers. They understand what an Apple computer is, versus a general Dell computer. For the most part, that’s an easy kind of way to think about it. They both do a basic function, but how do they do it? You know, and that’s really what it comes down to. And again, this is going to be a fight, this is going to take the rest of my life.

I know that. But every podcast, every client, every conference that we go to every stage. I stand on, it’s one step closer, because results are undeniable. And that’s what I love about our industry. We don’t take insurance because why insurance dictates how you train. How you treat rather, why don’t why we’re why we do we do more empirical data. Is because empirical data is right in front of us.

I don’t want to take a peer group. Say we’re all going to do leg extension drills. And see what happens with that with that knee. Because each person has a different given a different baseline. And so it gives us a general idea. But I mean, we need to not realize what techniques we should be doing. It’s what underlying principles and strategies that are universal to movement we should be doing.

So it’s a no, it’s a flip. It’s a whole reframe of how we of how we we think. And it’s who’s going to do it, who’s going to step up? Who’s going to get that lawyer to make that license who’s going to talk to that school? Well, I think we’re all pioneers in the field. And we’re all and I started saying this recently, we’re all heading west, in this rush for gold. Many different ways to get there. Go to Montana, maybe go through Nebraska, maybe go through Texas, we’re all moving there. So just keep moving.

Steve Washuta:  Yeah, that’s a great point. I echo your thoughts there. And that’s what I talked about before in the podcast. National Academy of Sports Medicine has something called their op T model. Which from a you know, whatever a scientific background. I’m not here to pick it apart. But having a model that you have to train all of your clients by makes no sense right? Because Because first of all, the goals are all different.

Second of all, people are regressing and progressing or staying stagnant. And some, some others are not. Right. So like clients are at different places in throughout their fitness career. And it just doesn’t make sense. Now, the reason why it works for them is because ultimately scalability is the certification goals, right? They need to sell a lot of these things. It’s all about scalability. And I think that is what you Michael. Are probably want you understand this what you’re up against. Is that however great? Your program is? It’s less scalable, right?

Because you have to look at the individual. But we have to tell people that that’s a good thing. That you’re not just someone else, right? This is, an advantage to you. Yes, it may cost a little bit more, yes, maybe it feels a little bit different than these things. But it’s because I’m treating you as an individual. We have principles, but ultimately, I’m working with you one on one.

Michael Hughes: Yeah. And that’s really where it comes down to. Even from our certification or our mentorship way. It’s not gonna be a mask, because we have to actually talk to people in real time. We have to do these calls, we have to bring them into our facility. Just like you have to go to a school to get car practically educated. You have to go places, I get that.

But now in this new age. Where we can learn from coursework, we can learn from zoom calls. We can learn from forums in a way that is now fully acceptable versus before. It’s like, oh, I don’t know about that one. You know, I don’t know I have full relationships with people. And I can share amazing amounts of information through a two dimensional screen.

That’s great, that’s a good start. But even in our one on one basis. Like we have, we have to create a system that or a business model. That allows that to happen, because one coach one client one hour. You’re not going to make progress very, very fast. You’re going to rock it. That should be very expensive service. It is a very expensive service. It’s a premium.

But that coach and what we really kind of model. Is that that coach should be able to get to a point where they solve that movement problem, is the understand its root cause for the lower back pain. Is actually coming from a really gunked up Foot Ankle. Okay, I’ve understand that we can now we can now control the pain. If we can get them in and out of pain easily now. Because we understand that that that movement pattern, or that biomechanical case. Then they can move into a semi private, where it’s a third of the cost.

And that’s what we really need. We need to create ecosystems within this model that people can can do. They can run, they can make extremely, much more screwed extreme more money. From because they’re leveraging time it’s a win win win, right? The client wins because they’re paying less, the coach is winning. Because they’re making more per hour. And, and the whole system wins. Because now it’s creating a sustainable model.

So that’s why I believe group training is a huge piece. But it’s not a rah rah, put a heartrate monitor on and go row and run. Now good, that’s a good that people should do that in combination with movement training. So that’s where it kind of really comes down to like, we have the answer. We’re doing it we’re doing it in San Luis Obispo. We’re making great money we have we have golf, take vacations, we’re all doing all these things.

But again, this is only one town in a small little Central Coast, California town. And if we can figure it out in his town of 44,000 people. We’re getting paid as physical therapists get paid the same salary. If not more, then I think everyone else can do it. Who live in New York City or Bakersville. I don’t care right town with a much more, much more volume, much more volume. So

Steve Washuta: Michael, this has been a great conversation with great information. Let my listeners know where they can find more about you personally, and janazah. Whether that’s a website, your podcast, your Instagram, and anything else you want to plug.

Michael Hughes: Thanks. If you really liked this concept of really kind of, you know, having a being a coach. And having a coach teach you through movement specific Applied Technology of learning an application rubber hits the road. Then I think the best place to start would be our YouTube channel Gymnazo E D U. It’s where we open source as much as we possibly possibly can.

We have a website Gymanzo. Edu that kind of gets into the more the passion behind it. You know where our how our our mantra goes. If you want to follow me personally, 3d underscore athlete on IG. And we even have a podcast where we do long form talks, and it’s all under the preface of janazah. So thanks for the opportunity to share that.

Steve Washuta: I will post all the links below. Michael, thank you so much for joining the truly good podcast.

Michael Hughes: My pleasure.

Steve Washuta: Thanks for joining us on the Trulyfit podcast. Please subscribe, rate, and review on your listening platform. Feel free to email us as we’d love to hear from you.

Thanks again!

Michael Hughes




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