What is MyVitalC (ESS 60)? – Christopher Burres
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Topic: ESS 60 (MyVitalC Supplement)
Guest: Christopher Burres
Release Date: 6/27/2022
Welcome to Trulyfit the online fitness marketplace connecting pros and clients through unique fitness business software.
Steve Washuta: Welcome to Trulyfit. Welcome to the Trulyfit podcast where we interview experts in fitness and health to expand our wisdom and wealth. I am your host, Steve Washuta, co-founder of Trulyfit and author of Fitness Business 101. In today’s episode, I speak with Christopher Burres. We are going to talk about his supplement use the co-founder and co-owner of MyVitalC, what does my vital see? Well, it contains something called Ess 60, which is considered one of the most powerful antioxidants on Earth.
And it is actually a Nobel Prize-winning ingredient here, Ess 60. Chris is going to go over the potential benefits of this from longevity. To brain power to sleep, to wellness, to pain management to all-day energy, he’s gonna explain the studies behind it. Gonna talk about his background. Because it’s not your traditional health and wellness background, how he got into this, why he started this company, it’s a great conversation. Again, it is a supplement. And you need to do your own due diligence.
So I hope you’ll listen to this conversation. Take what you can from it. And then do your own research before taking the supplement. With no further ado. Here’s Chris, and I’m talking about my vital See Chris, thank you so much for joining the Trulyfit podcast. Why don’t you give my audience and the listeners of background a bio of you, and what you do that’s interconnected with the health and fitness and medical community.
Christopher Burres: Okay, Steve, thank you so much for having me. I’m gonna start off a probably scaring you a little bit. And maybe some of your audience a little bit. I’ve been manufacturing carbon nanomaterials since 1991. The specific material that I manufacture, and I think most of you are listeners, I’m actually holding up a molecule.
The best way to describe it is if you imagine a soccer ball. Where the lines on the soccer ball represent the bonds between the carbon atoms. So you have the spherical molecule of 60 carbon atoms, that was discovered in 1985. Here at Rice University in Houston, that’s where I’m based. The guy, the three professors who discovered it actually went on to win the Nobel Prize in 1996. Was short 11 years from discovery to the award of the Nobel Prize.
Here’s where it might get a little scary, this molecule was amazing. It’s harder than a diamond. it turns into a diamond. And it performs as well or better than the current best materia. Almost every application, so better inks, better batteries, better tires, better photocells. For this reason, I mean, that’s one of the reasons that one note the Nobel Prize, I think, I like to share, there’s actually a new symbol in chemistry.
So if you’re, Some sort of scientist and you’ve added a symbol to chemistry. You’re probably going to get a Nobel Prize, the Add symbol, and we’re familiar with that, from our email addresses didn’t exist in chemistry before this carbon 60 molecule. It turns out that the inside of the soccer ball molecule is big enough for any atom. On the periodic chart to fit inside of it.
And that’s, like physically trapped inside of it, not covalently, or ironically bonded to the exterior. And so lanthanum at sea 60 means lanthanum physically trapped inside of it. So that’s, just kind of an interesting side note. On the path to Nobel Prize was really the other reason they won the Nobel Prizes. It was such a phenomenal discovery.
In fact, I started the company with my business partner, Robert in 1991. In 1991, all 10 of the 10 most referenced scientific papers, were related to carbon nanomaterials. Basically related to the discovery of this molecule, and we call this molecule Ess 60. It’s great, it’s great and inks and batteries and tires and photocells.
Your audience might be going okay, this doesn’t sound like health-related. Because they had such amazing properties. They thought that we would be working with it, and we being kind of men in general would be working with it more. And for various reasons, because of the kind of structures on the exterior of that soccer ball.
They thought it might be toxic. So they did a toxicity study. They published that toxicity study in 2012. Again, we’re just getting scarier right? In that toxicity study, they gave rats. Water rats, olive oil, and then rats olive oil with this Ess 60 molecule. The soccer ball molecule instead of being toxic. The wraps that they gave the ESS 60 molecule and olive oil really my vital see formula to lived 90% longer than the control group.
So this is the single longest longevity experimental result in history. The next best I mean, I know a lot of your arms as personal trainers can have health fanatics they may be aware of probably he’s probably trying dabbling in intermittent fasted or all in like I am at least five days a week.
But even the concept of intermittent fasting is born out of the results of true calorie restriction. It’s very well documented and multiple animal models that if you cut your calorie consumption by 30% I call that the starve yourself 1/3 to death diet. Nobody seems to sign up on that diet. Today.
Christopher Burres: If you do that, though, if you cut that calorie consumption by 30%, you can extend your life by 30%. Again, that’s borne out and multiple animal models, we’re talking about adding olive oil and this ESS, 60. molecule to the diet of these rats, these Wistar rats and extend their life by 90%. So a typical Wistar rat lives about 32 months, and they have a known amount of tumors in their body.
So the longer Wistar rat lives, the more tumor mass they have in their body. Even though my vital see rats lived out 90% OUT, TO 62 months, none of them have any tumors had any tumors. So that’s pretty those two things are incredibly unique results. And you know, we could call them viral results.
And it turned out, again, that was published in 2012, by about mid-2013. Maybe this is some of your audience, you know, biohackers, who hurt who read this paper, and are pretty aggressive, it started calling us and saying, Hey, how much in a dose and we’re like, wait a minute, how much in a dose of that stuff you put in ink batteries, tires and photocells, we’re gonna go with approximately zero.
We actually added not for human consumption to our labeling in mid-2013, still getting scarier right? And it’s, it’s important to note that the literature was clear. If you process carbon 60, kind of industrial grade carbon 60. Improperly, it’s harmful. If you process it, the way we process it, and the way they did in that study, we call that Ess 60. It’s safe. And the literature said that back in 2013, it continues to say that our customer testimonials continue to say that but we’re conservative carbon nanomaterials scientists not really interested in getting into the supplement industry.
The supplement industry is really kind of the opposite of what we are in, we were delivering commercial quantities of carbon nanomaterials to research scientists around the world, you know, when when we sell them, and basically, Ess 60 is a black powder. When we sell them the black powder, they give it to a grad student or a research assistant. And they take it back to an HPLC. That’s high-performance liquid chromatography equipment. And they confirm that what we told them, we were going to ship them, we actually ship them. And that’s again, the opposite of the supplement market where you’re sending to consumers.
They don’t have an HPLC. They don’t probably don’t even have a scientific scale to weigh the pills they’re buying. Like, it’s just a different market. And I also, we really didn’t kind of open things up until 2017. I’ll talk about that in a second. But in that timeframe, from mid-2013 to the latter part of 2017, I found an article that said this is peer-reviewed published research. That said 50% of the supplements on the market do not have in them what they say they have in them, right? So this was these were all these things saying don’t get in this industry, you probably don’t want to do that. And it looks like maybe you had a question or some.
Steve Washuta: Yeah, so I want to get to the supplements down the road. Let’s let’s backtrack a little bit and unpack some of this. First, I have to note that rice, what a beautiful campus, I did my engagement photos on their campus. Oh, cool. Houston. So love being there. love being around there.
My wife did her fellowship program and sports medicine down there. Oh, wow. Awesome. And then you know that when you said they were testing the ESS 60, in the olive oil, was finding out this longevity factor sort of a secondary thing, or were they specifically testing because you mentioned toxicity? So were they just testing toxicity and then happened to get lucky and find out that it was longevity, or were they also maybe suspecting that it could have some longevity properties?
Christopher Burres: I think there was in the literature, there was a lot of hypothesis about potential benefits, not really in the biology space, other than this. So if you look at biology and physiology, one of the things because the soccer ball cage is big enough for any atom to fit inside of it.
They were thinking that they might be able to put radioactive atoms inside of it. So you might be able to cram three radioactive atoms inside of it. Most of the chemistry that we utilize for biology, like playing with proteins and trying to get things to attach to different cells in the body does work on the exterior of the soccer ball cage. And so the thought process is to put radioactive atoms inside of it. Has it attached to cancer cells now delivering a radioactive payload to cancer cells? There is also a study and a patent related to this Ess 60 molecule inhibiting the replication of the AIDS virus. And so it’s got antiviral properties.
So there was some awareness that there might be biological benefits. But again, It was a toxicity study. And in fact, it’s funny you say, did they get lucky with this longevity study? I think you might find from a tox, toxicology researcher that they got the opposite of lucky. Right? Because typically you’re looking for toxicity.
Here’s one thing and I and I love to give them kudos kind of the same way you’re describing is, if there’s one thing that’s true, what’s true is when the entire control group and that’s the group of rats given water when all of them are dead. And all of the rats that are receiving the quote, unquote, toxic material are still alive.
Your studies did like it is not toxic at that point. But they still did the animal husbandry really for another two and a half years, in order to see what was going to happen. Because already extraordinary results just to have one cohort of rats outlive entirely another cohort, something’s going on.
So they had the foresight, let’s continue to do that animal husbandry and push it out. And really, they were down to two rats, again, two and a half years pass, they’re there when the study would have easily been over and accurately determined that it wasn’t toxic. One of the rats passed, and they actually euthanized the last one. And you know, took the to took the bio tests that they needed to off of it in order to get the study published.
Steve Washuta: If I’m a skeptical listener, I think my next question is, what’s the catch? Right? There’s there are no solutions, there are only trade-offs. Are there any serious side effects or even small-term side effects that people are concerned with?
Christopher Burres: Yeah, I think, um, well, it today, like it’s our responsibility to report to the FDA any serious adverse side effects, and we have not had to report anything to the FDA. Because the side effects that people report are really no side effects. They’re just kind of what they feel.
So let me describe that a number of our customers, our product is an oil, it’s in a high grade, extra virgin olive oil, that tends to leave a peppery flavor at the back of your throat. So some people aren’t used to that some people don’t like it. Some people like oh, is it rancid? It burns and in the reality is not, it’s actually a high-quality extra virgin olive oil. So that’s one of the complaints.
The other is also if you if you’re going from a zero kind of oil intake, and by the way, olive oil on its own is amazing., whatever amount of olive oil you’re consuming, you should double it. Just in principle, Dr. Gundry is the number one nutrition podcast as a couple of New York Times bestselling books, he says that the purpose of food is to get more olive oil into your mouth, right? So olive oil is really good. But if you start taking a teaspoon of olive oil, and you hadn’t done it before, that tends to literally like run through your system, and people don’t like that also.
Steve Washuta: Has any oil, flax oil, grapeseed oil, whatever oil you’re introducing, we did an episode called fats one on one or lipids, where we describe the difference between polyunsaturated and saturated monounsaturated, and Omega three and Omega sixes. And yeah, we’ve talked a lot about how when you’re introducing oils, for the first time, I find it a lot of people do it and shake.
So they start when they want healthy shakes, they put a tablespoon of something in there and they go, I can’t take shakes, they run right through me. So I just got to give it time your body’s getting accustomed to these different fats that you’re that you haven’t otherwise introduced in a long time into your so yeah,
Christopher Burres: yeah. And it’s interesting. So so we do have three kinds of fats that we get in terms of products. So we’ve got an olive oil product, we’ve got an avocado product, and we’ve got an MCT product, we always recommend the olive oil first. And there are two reasons One, we’re a science-based institution.
And so all the research is on olive oil. The second reason we recommend it if you think in terms of how much what is the solubility of the ESS 60 molecule in those different fats, the highest solubility is in olive oil. So you get about point eight milligrams per milliliter and olive oil about point six and avocado oil and about point three and MCT oil.
And this is since I’m talking about those three, let me talk like here’s what my routine is on a daily basis right now. I do bulletproof coffee, right, except I use our MCT product. It turns out that this black powder when you put in MCT is a fairly clear liquid. When you put the black powder in it turns an amazingly beautiful purple color. And so it Yeah, it’s just beautiful. So I put that in my coffee with the ghee.
While that’s blending, I’ll take a teaspoon and a half of our olive oil product. And then when it comes time for lunch, I’ll use our avocado product on our salad. So I’m kind of taken certainly more than the recommended serving size. But that is my routine.
Steve Washuta: So how did you guys differentiate yourself from a supplement company because you specifically said you guys are analyzing these products in a different way than a supplement company? As people know, we’ve talked about this in a lot of my podcasts that the supplements are not FDA regulated, you don’t know what’s in there, a lot of times they’re coming from China, and whatever was in that supplement there that could have been in another VAT an hour earlier that they were making, who knows Viagra? So you don’t know what is in your supplements that are being sent overseas? How do you differentiate yourself? And how do you sort of pitch that as an advantage to you guys?
Christopher Burres: Well, I’m gonna kind of just sidetrack real quick, because I think it’s an interesting discussion point to a lot of people will look on Amazon for supplements. And then they’ll look at the five-star rating of Amazon for a supplement and go okay, it’s five stars, I think five-star ratings make sense on Amazon for, you know, cell phones and electronic devices. But for supplements, what does it really like? What does it mean to have a five-star rating for vitamin C? Again, most people don’t have a scientific scale.
So they probably didn’t weigh the tablets, and they certainly didn’t weigh every tablet, they usually don’t even count the tablets, right? Like if it’s if the jar is not empty. So five-star I jokingly say a five-star means Amazon harassed them enough for a review before they died, and then they left a five-star review. Because it’s vitamin C, I’m not, you know, it’s not a representation of the quality of the product.
Um, you know, so what we do we actually manufacture everything here in this lab in Houston. I don’t know if you get to Houston often love to have you come by. So it’s manufactured from the ESS 60 molecule to blending it in the oils, we’ve got really large stainless steel vats and it’s in its back filled with nitrogen. So you’re not oxygenating the oils? Because we actually have to, we have to mix it for three weeks. It turns out that not only do you not can you not dissolve much of the ESS 60 molecule into these oils, it takes a really long time to dissolve them. And that’s actually I think, part of the benefit.
you think about the black powder, can you consume it, of course, you can. It’s not water-soluble. So that puts it in a typically challenging way to get into our system, or at least for us as a system to absorb it and use it. And if you do take the power powder you just excreted out like there are lots of studies that show that when you dissolve it into the oil, you’re actually breaking down those crystals, those Ess 60 molecule molecular crystals into mono molecular molecules. So individual molecules are now dissolved and sell the oil.
And that made makes it absorbable. Of course, this is probably happening in the intestines, upper or lower intestines, because that’s where our bodies tend to absorb the oils. But that’s what makes it bioavailable. Again, if you just take the powder, you’re excreting it. You want it to be bioavailable. That’s why it’s actually delivered in the oils
Steve Washuta: demographic-wise, is this for anyone? Do you recommend this just for anyone who’s sort of an optimizer or wants to make sure that they’re healthier? And they’re worried about their long-term health and wellness? Or is this for like a particular demographic?
Christopher Burres: Yeah, I think it really runs the gamut. I think we get our strongest testimonials with people who are actually having some sort of challenge, right? Something that they’re wanting to deal with whether it’s a significance, the end here, I’ve got to be careful this, you know, FDA can be a slippery slope, but if it’s a significant sleep challenge, but I can tell you, one of my favorite testimonials is from a guy named Anthony Kunkel.
He’s a two-time us Ultra running champion. This guy clocks 120 miles a week. And his first the first conversation I had with him he was like, Hey, Chris, I was taking the regular serving, I didn’t really notice anything. When I tripled it. I was like, wow, I actually think that this could be the difference between somebody having a hobby as a runner and a career as a runner.
That’s that three to 5% difference that could you know to bump you into the career and he made it and I’ve got the email I can forward it to you back I never share emails unless I have like direct traceability. My business partner shares a great testimonial I just don’t use it because I didn’t have a conversation with that person and can’t get necessarily get back to him.
But he sent an email and the way he described it like I don’t think that my vital see is speeding up recovery. I think it’s preventing damage in the first place. And the reason I say this is because on the last 10 miles of a 50-mile run a phrase you don’t hear very often where strength and stability were a problem they’re just no longer a problem.
So so so that’s kind of old not even that’s not just elite athlete that does like elite extreme athlete right when you’re running 50 his championships are in a 5050 miler and a 50k. So so that’s kind of one extreme. You’ve got something as simple as another testimonial, by the way, I’m gonna throw it now the FDA has not evaluated our product. It is not intended to treat, diagnose, cure or prevent any disease.
Steven Washuta: One of my might have said that before
Christopher Burres: Sometimes I forget that I’ve said it. And you know, maybe say it twice. We are it turns out our largest distributor here in Houston, originally ordered the product for her dog. And notice such a dramatic difference in her dog that then she started to take it. I like to pause there because you know, one of your first thoughts when it comes to supplementing my first thought, even with my own product, because remember, I didn’t invent this to do this, right? It’s just hey, people were taking it. It literally said not for human consumption.
They’re coming back with great testimonials. I’m like, Is that placebo? I mean, it’s not likely because it says not for humans, it’s that has the, it’s not promoting any benefit. It’s actually saying that it’s probably detrimental. With pets, there’s no placebo effect, right? The pet doesn’t go, Oh, I got the little dropper of oil today.
And so I’m going to be healthier today. So she noticed such a profound difference in her dog that she decided to start taking it in herself. I did an interview with her. She reflected back. Also she said, If you had asked me about the three-month mark have has have I noticed anything? Is there anything to notice? I probably would have told you no. But then I stopped and I thought about, you know what was going on in my life.
There’s like, I can work an extra hour every day like and I and I am I’m waking up earlier and I was never a morning person. And then I kind of throw this out as a jokingly the worst testimonial for a supplement ever. I cleaned my garage. Now. It’s bad. But it also means something like what is it that that big task that’s around you that you haven’t gotten done? Well, often it’s energy, right? That’s big do I have the energy to tackle that?
Steve Washuta: And I would argue, I would argue mental clarity which sort of fuses with Yeah,
Christopher Burres: right. So it’s emotional energy, right and or clarity, and also just the energy to do it. And I can tell you, I have to embarrassingly admit that I used to take two naps before noon on Saturday and Sunday, and we’ll talk about that. And in a second. But there is some value in that.
And our most consistent testimonial is our customers take it in the morning, they report mental focus and energy during the day, and then better sleep that night. I’m not aware of anything that you can take in the morning, and impact your sleep that night. I’m aware of things you can do.
Right you and your audience know, get exercise in the morning, and you will sleep better that night, as opposed to not exercising Right? Or get exposure to the sun. Get that circadian rhythm in line with the rising and falling of the sun. And you’ll get better sleep that night. It really is. There’s a book called Why We Sleep by Dr. Matthew Walker, a phenomenal book, I call it the Freddy Krueger of sleep books because it will scare you to sleep, right?
Because he’s 25 years of an elite university professor who is talking about all the detrimental effects of not getting sleep again, you and your audience trainers working out hard, as you’ve probably hammered into them sleep. It’s one of the pillars, right? It’s the nutrition, it’s the exercise, and it’s the sleep, I can those three myths, one of them and you’re going to be wanting more.
And so in that book, Dr. Walker talks about the $2 billion sleep aid quote unquote sleep aid industry, and what those prescription sleep aids do. There’s a chemical in our body that builds up called adenosine. And as it builds up, it causes us to desire sleep, the sleep aids these prescription quotes unquote, sleep aids knock you out, and you wake up and it’s relaxed the chemical pressure of adenosine so you don’t desire sleep, but you don’t get your REM and you’re in REM sleep that is actually the restorative and healing sleep that you need. I just bring that up because we’re the opposite of that.
We’re taking it in the morning our customers are taking in the morning and I’ll tell my sleep story here in a second. It’s embarrassing but they take it in the morning mental focus and energy during the day to the point that one of our customer video testimonials is hey, I started taking it today and I didn’t finish my I didn’t need to finish my cup of coffee. Right? Like that’s, that’s important. And then and then better sleep that night. In my case. I used to take two naps before noon, Saturday and Sunday.
Basically, I’d wake up I’ve got twins they would sit on me and watch cartoons and I would take my first nap and then I would wake up go downstairs get some breakfast go back resumed the position, and take the second nap since I started taking this on a regular basis in 2018 Just I barely take naps I love naps are great right but I just barely take naps I I’ll be in the position where normally I would fall asleep and I’m like okay, I need to get up and do something and that goes that speaks to you know cleaning the garage situation.
Steve Washuta: I pride myself on my little poke holes and things I always read my wife’s magazines that come home and read all these like pediatric articles. And I can always find something in these studies that I feel like that’s a little bit off, or they misrepresented this. So I really love that you said the dog, the dog, there were obvious benefits with the dog because there is no placebo effect with the dog.
That’s always my first hesitation when taking these supplements. And then also, when people start taking supplements, they typically clean up other areas of their life. So they got all the supplements to help me. But if now, because you’re taking a supplement and you’re fiscally invested, then maybe you’re eating better than maybe you’re paying attention to your health more, and you’re drinking more water, you’re doing all these other things, you’re exercising more, which in turn, has like sort of a coupling effect, right, where it’s all working in concert together.
But really, I honestly think giving it to the animal and having the animal see the effects is the best testimonial that anyone could ever get maybe even better than the runner. And I’m sold on that. Let me ask you a few questions here, Chris. Yeah, one, why doesn’t the general population know more about this in two? Do you have a direct competitor? Or do you have a patent they can’t use? Ess 60? For particular supplements?
Christopher Burres: Yeah. So do we have a direct competitor in the C 60. Pe space and I consider C 60. And the industrial product, right? There are a number of manufacturers of C 60. In oil, we actually tested 22 of them, only one of them, actually, again, kind of going back to that peer-reviewed published research paper supplements 50% don’t have in them what they say they have in of the 22, we tested, only one of them actually had in it what they said they had in it, right. This is really why we d marked Ess 60.
Created Okay, Ess 60 is not industrial C 60. And it’s also made at our lab, we’ve been manufacturing this molecule since 1991, we’ve got the HPLC, and the test equipment in-house. So most people just mix their oils for two weeks, we came to understand because we have the test equipment that as we expanded the VAT. So as we’re making more volume to get this out there, the process needed more time.
And so so those are the things that are kind of differentiating as to why more people don’t know about it, I mean, it really is landing on me because those competitors are really just kind of trying to capitalize on people searching for C 60. They’re not advancing any research, I’m doing an aura ring study, actually, I’m in contact with a professor at the University of California, San Diego. You know, I actually like sleep surveys, studies that are done data, all positive.
At this point, we’ve only got 10 people who have gone through it. But all of them, basically we collect 10 days of data before they try our product. 10 days on 10 days off 10 days back on, it’s just 100% better results when they’re on the product. And so it really is falling on, really, the US and my business partner and I and our company, to drive the research, right to drive this kind of sleep study research. And then also to get the word out there.
So it’s just a process. Now, you mentioned pets, and throw this one testimonial came this week, actually agno last week, from my personal trainer, he sent a note to my wife, he was like, hey, Melissa, I just wanted to share with you and Chris, my mom was going to put her dog down because he no longer stands up or walks on his own. I gave her my vital C and she gave it to him on Friday.
This weekend, he was standing and walking the yard on his own my mom was so happy and I’ve actually sent a video guy to get a testimonial. Again, that’s it’s a it’s I love. I’m an engineer, right and scientists so I love like zero and one like it was this way and now it’s that way I don’t like it Oh, it feels better is not the kind of testimonial that I’m even remotely interested in other thoughts
Steve Washuta: down the road to do more extensive studies insofar as like panels like lipid profiles and cholesterol and a one C and things of this nature or does that not sort of fused with the supplements and you have to be really interconnected with like it being a medical supplement in order to do those sorts of things.
Christopher Burres: So so we one, we do have to be careful, right? Because the goal is for this not to be a medicine that’s actually not good for, in my opinion for the general population, as soon as it gets. It’s labeled a medicine. And frankly, from the results people are telling us you know, we’ve got to walk that line really well.
And, it would be detrimental because that just makes it harder for the general consumer to get a hold of the product. There isn’t anything, in particular, stopping it. We are driving some of the research in this and that’s exciting. I don’t think that’s what a supplement company tends to do. They tend to just kind of rest on whatever research I mean you look at the CBD industry. I don’t know if you know the only kind of FDA-approved and really there’s more and more research coming out.
But the thing you hang your hat on For CBD in terms of research and efficacy is the FDA has approved it for a very specific type of episode epilepsy in young children. And that’s where it’s got its got it, they hang their hat and then you know, it’s just expanded in so many areas. I believe that there’s something behind CBD. We’re actually working on a CBD a combined CBD because it is also oil-based. So a combined CBD and Ess 60. Product.
Steve Washuta: Yeah, anecdotally I’ve used it before. But again, I feel like CBD has helped me, and maybe from a sleep fashion. I didn’t feel any benefits from inflammation, sort of pain relief, but I know that people do. So who knows? But I want to switch gears a little bit here and talk about your podcast. I know you’re on a podcast, tell us about what an episode is like. Are you interviewing people like we are here? Are you doing solos on your own? Is it a combination of the two and then any sort of road bumps that you faced in starting your podcast or as you continue to grow?
Christopher Burres: Well, I can tell you, when I started the podcast, it was a situation where somebody on the team was like, Hey, we should start a podcast. And that was like on a Tuesday on Friday, we did our first podcast, I can tell you I got no value. We got no phone calls, we got no customers for a year.
So it was a long haul. But it really did help define kind of the company culture, it helps us define like what it is that we’re about our format is really find really solid articles, read through and will read through five or 10 articles, find one that’s really good really suited for the audience. And then I’ve got a co-host and will bat around the ideas in that particular article.
It’s not just like, hey, regurgitating the article. It’s like, how does our experience tie in with this article and our knowledge of other things tie in with the article? And that’s the format. I think I think podcasts are great. You know, you really understand information. When you teach it in a podcast format. It forces you to like one to stay up on the information and teach it and understand it at a core level.
Steve Washuta: Can people get my vital see either now or in the future at a store like a vitamin shop or a GNC? Is that the goal eventually? Or are you only specific to ordering online through a site interconnected with you?
Christopher Burres: Yeah, I’m we’re, we’ve had a number of conversations with as in fact, as we took a little field trip to GNC, and one of the things that we realized is that if we were in GNC, it wouldn’t really help, right? Because people walk into GNC with one, I’m looking for this brand, right? So you got to have brand awareness, and we’re working on that. Or two, I’m trying to solve this problem.
And so our product, most people aren’t trying to solve longevity, right? Like, that’s where the research is. The third is nobody’s walking into GNC and like, what’s nobody, but I’m sure not many people are watching what’s new today, right? So we really have a long way to go in terms of making people aware of this product, what it can do really experiencing it. And then yeah, being in a GNC would be a good idea. It’s just not the right path right now.
Steve Washuta: Yeah. And to me, honestly, I think it probably fits initially. I don’t mean to like tell you how to market your product. But a sort of a high-end clientele so almost more of a spa. High-end salon, those sorts of things. Where people are worried about longevity, at that point, more so than just pure vanity. It’s not like I just want to go to the gym and put on three more pounds of muscle.
I only have $30 to spend a GNC sort of unlimited wealth. And am saying I will do anything I can to make sure that I look good. I feel good, and that I can continue health and wellness later into my life and have the money to do that. Those aren’t they’re not going to GNC. They’re going to high-end sort of salons again, and spas and things of this nature. And I think your product seems to be very fitting for that clientele.
Christopher Burres: Yeah, yeah, it does. And you look at kind of our biggest early stages. And as I get on more and more podcasts. This kind of demographic is changing, but the early stages 2013 through 2017, were really just cutting edge biohackers like literally the kind of people like those rats lift twice as long.
How quickly can I get it in my body? Right with no anticipation of any other results, right? Where, and it’s interesting because we have such a broad range of impressive results. That our customers are reporting, which is kind of not surprising. You think anything that has the potential to extend life. Shouldn’t just be extended like it’s going to have other health benefits. And so that is what we’re seeing.
I’ll share one other testimonial which is really applied to me and my wife. I am that geeky scientist who has a spreadsheet of my migraines. I used to get four or five migraines. A year goes back to 2014. I was trying to figure out what was causing him I don’t know if you’ve ever had a migraine that will just be a miserable experience. I’m trying to figure out maybe I worked out too hard or didn’t get enough sleep or whatever, I had a fight with my significant other.
I’m trying to figure this out, I started taking my vitals See, in 2018, I went from four to five a year to zero and in 2018, I’ve probably had four cents. That would have been 2019 2020 to 21.2. You compare that with my wife, my wife, and I always remember the number nine because she had a prescription.
And they only gave her nine. So any migraine after number nine that she got, she just had to muscle through. It took me a while, you know, sometimes getting your spouse on board with cutting-edge stuff is not easy. But I finally got there. And she’s down from nine plus to one a month or one every other month, which is impressive. Yeah,
Steve Washuta: and correct me if I’m wrong here. It’s not that there’s this mechanistic, causal thing. Stopping migrants specifically, it’s that if your body is healthier. If you’re sleeping better, if all these other things are running better. Right, your car is more efficient, the tires are pumped up, the oils changed, the transmission is working, everything runs smoother, and in turn, you just feel better.
Christopher Burres: Yeah, I think that’s it, you know, if you just think about the sleep, right? And again, one of the pillars. If all we did was improved sleep well, then all we’re doing, you know, all we’re doing is improving your mental, physical and emotional well-being.
Steve Washuta: That’s it, I use an acronym called fue. Because I try to explain to my clients, it’s very simple, you know. A few things, food, exercise water, that’s what we’re looking at here, right? You, if you have those things under control. You’re in the process of maintaining weight or losing weight or doing whatever it is you have to do you have to look at, look at those things. And obviously, sleep is in there, too.
That’s sort of a lifestyle thing that we need to be concerned with that, unfortunately, people are not concerned with. And I think part of the reason why. This sort of adds to what Michael C does, in my opinion. From what you’ve explained is that we don’t understand our baselines.
Chris, the average person thinks they’re already operating at let’s say 90 or 100% of their baseline. Because they only know what they know. And then something happens. They start taking my vital. See they start sleeping more and they start taking a supplement. They start exercising whatever it is that they’re doing. And they go oh, this is how I was supposed to be feeling this whole time.
Christopher Burres: Yeah, yeah, I was listening to a podcast or a YouTube, you know, some internet. You know, rabbit hole. And somebody was talking about how people don’t understand. Like, what healthy is there sitting next to somebody in an airport, in an airplane? And they’re like, Yeah, I’ve you know, I’ve got diabetes and high blood pressure. But other than that, I’m healthy. Like, whoa, wait a minute like that. Like, that’s not like, it’s you’ve defined other than not being healthy. I’m healthy.
Steve Washuta: Yeah, and that’s that’s a shame. That’s what’s going on right now. In America. Unfortunately, people are unhealthy. And we have chronic illnesses everywhere. And they’re only getting worse. If you talk to the physicians who are seeing these people. They’re through the roof.
But having obviously products like yours to help expedite people’s journey into health and wellness is great. Where can people find your product? Where can they maybe reach out to you if they want to find out more about their product to you specifically, on a website? Do you have social media list anything?
Christopher Burres: Well, I made a URL for you and your audience. So they can go to my vital c.com forward slash Trulyfit. There you’ll find a list of our products, you can get any one of them just one-off, or you can actually save 25% on a subscription, you can cancel that subscription at any time, I just want you to take advantage of that discount.
We have 505-star reviews, our team is not trained to talk you out of canceling your subscription, don’t worry, just take advantage of that discount. We also have a coupon code, it’s good for $15 off of your initial order. And again, that’s Trulyfit TR u l y fit. And that’ll get you an additional $15 off on that you’re going to find we’ve got capsules.
So those are good, you have to take six capsules, one teaspoon of oil, it really kind of boils down into six capsules, I recommend olive oil, we’ve got a really convenient packaging, which is ampules. You can see this but basically, it’s a plastic ampule PVA-free that has the teaspoon and one teaspoon or five mils, which is the recommended serving. And we actually have a face serum.
So you can imagine I wasn’t interested in becoming a supplement guy. You can imagine how interested I was in becoming a face serum guy, even less, but basically, we were getting positive testimonials from people consuming it. And those testimonies were about hair and skin. And then one of our business partners as if there was excess on the edge of the bottle, she was putting it on her face.
She was like, Look, we need to do this and I’m like, Okay, I’ll support you. But the feedback on the face has just been phenomenal. So we haven’t done it yet, but we’re gonna end up doing like an inside-out combination where you can consume it and then and then put it on your skin. I use it. I didn’t use any sort of face lotion. cream anything but I use it daily now.
Steve Washuta: I will link everything below in the description. My guest today has been Chris Burris with my battle sheet Chris, thanks for joining the podcast.
Christopher Burres: Thanks. Thank you Steve for having me.
Steve Washuta: Thanks for joining us on the Trulyfit podcast. Please subscribe, rate, and review on your listening platform. Feel free to email us as we’d love to hear from you.
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